Showing posts with label How To. Show all posts
Showing posts with label How To. Show all posts

Thursday, December 5, 2013

Lovin' on Lanvin (oh and smudgy, wine-o lips)

There is no doubt when temps cool, makeup & hair colors get bolder/darker. Our current obsession is the dark lip. We are seeing bold color come back... but just a little cooler and edgier this season. Heck yes!

Our fave is most def the Lanvin lip. 



It is so edgy with no edges. The color is strongest and darkest in the center and gets softer as it reaches the lip line. The lip line is blurred and undefined. But so Not messy.

So, how do we rock that?

Take a firm brush like Get a Grip All Over Shadow brush. Find a sheer but deep lip stain. We love starting with a deep berry tone. Fill your lips in, avoiding the edges of the lip line but still follow your shape. 



Take a less sheer darker lipstick and dab it onto the center of your lips with the brush. 



Then as a final touch, take your makeup sponge (Soho has so many to choose! We love the purple daisy for this!) with a touch of foundation or concealer. Gently dab at the edges of your lips making the ridge slightly light and blending into the color.

Hey, look at you with your cat walk lips!

To watch the full vid, click here... then ooh & aah!

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Monday, November 25, 2013

Looking Luxe for the Holidays

It is that time of year again! We are super stoked on all the parties coming up. And all the glitz and glam we can get. Our fave holiday look requires some golden glowing skin, a bit of a smoky eye and some ultra vampy lips!


For that warm winter glow we are adding a bit of liquid gold to our foundation base. Not just a tad either. Mix one part base with one part liquid gold highlighter. We love Armanis’ Fluid Sheer or Benefit Sunbeam. To apply evenly dab a few drops with your fingertips then blend with a contoured sponge. We obsess over our SOHO Beauty Sponge. BLOT BLOT BLOT!!



As if that isn’t enough, we can’t wait to rock some deep plum lips. To keep it soft and festive dab a little gold gloss over them.



A mellow smoky eye with a gold pencil liner will look amazing at any holiday work party or meeting his parents. Make sure it’s soft and subtle. You can do that by blending any edges with Get a Grip eye shadow brush. Move the brush back and forth like a windshield wipe and before you know, you are blended to perfection.


Our inner holiday goddess awaits!

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Tuesday, November 19, 2013

Beauty Breakdown - Starry Eyes

We are super stoked over one of this fall's biggest beauty trends. Models stalked the catwalks in dreamy  glitter eyes. It’s oh-so starry night and we love it!

So here is the step-by-step to getting magical, dreamy eyes!


Start with a cream eyeshadow or creamy shadow base. We love using a complimentary color to our glitter. Pink cream shadow with silver glitter brings out our inner fairy, for realz though. But if you want to go mysterious and moody try black cream shadow with pewter or deep gold glitter on top. 
Make sure you pick one that is wet enough for the glitter to really stick. Apply it with a synthetic brush like our Get a Grip Foundation Brush. This keeps the cream really smooth and even.


Apply pencil liner deep into your lashes. Take a liner brush AKA our Get a Grip EyelinerBrush and smudge the liner a bit to soften it. Then, take your glitter with your index finger and press it gently into your eyelids. Focus on the round center of the eyelid. Try to stay away from the corners. We love MAC’s loose glitter. Its made for your eyes. Craft store glitter is not and can be a danger zone! Edges are sharp and can injure your eyes so do your vision a favor and pick up the real deal. Follow up with your fave mascara.


So now that your feeling magical, get that unicorn you have been eyeing.

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Monday, November 11, 2013

Beauty Breakdown: Bold Color Blocking Liner

If there is one thing you can say about SOHO girls, it’s that we heart color. And this fall, bold color blocking eyeliner is going a step further! We love the winged cat eye liner done in bright color blocking hues. Here is how to get the look, and keep it fresh all day or night.


1.     Start by applying an eye shadow base to your whole lid. Use a smooth synthetic brush like Get a Grip foundation brush. This keeps the base smooth so that your colors apply evenly.

2.     Apply a pastel shadow all over you lid. You cant go wrong with Get a Grip shadow brush. Its soft bristles feel oh so good on your delicate eyelid and apply powder shadow super smooth.

3.     Take a sharpened colored pencil of your favorite bold color. We are really loving yellow right now! Start to line from the inside out. Gradually make the line thicker as you get to the outside corners of your eyes. Do both eyes. Make sure the thickness is even and where you want it.

4.     Look in the mirror and decide how long you would like you liner to extend. Draw a tiny dot in that place on each eye checking to make sure they are even. Draw a straight line from the dot to the top of your eye lined lid, not the corner. Repeat on other eye. Draw another line from the dot downward to the corner. You should have a triangle on each eye. Fill it in with pencil. Smooth over any unevenness. Correct any areas you may need to.


5.     Take a matching eye shadow or cake liner. Add a small amount of liner sealer to make a paste. Using a brush like Get a Grip liner brush, line over the pencil. Let dry completely. Carefully apply mascara.


Can’t wait to see your bright bold liner!  What’s your favorite color?


X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Monday, October 28, 2013

Lash Out!

Let’s talk lashes. Every girl wants long, fluttery lashes. #DUH!



So, what’s up with your lashes? Whatever you think of them now, after a few of these tricks, they are gonna be rad, promise.

Mascara, yeah no doi! But seriously, how you apply it is so crucial. First, lets talk about thickness. Of course we want thick! But not clumpy. Here’s the deal, make the base of the lashes thicker but keep the ends of your lashes soft and separated. Before you even get the mascara out, find a firm but soft synthetic brush. Get a Grips’ Eyeliner Brush is actually the perfect choice. Put a small bit of mascara on the tip of the brush and gently pat it into the base of your lashes. Careful not get it on your eyelid but as close to it as humanly possible. Then and only then do you whip out that mascara wand. Using it like a pencil, drag mascara from the edge of what you just applied out toward the ends. Wipe away excess mascara of the wand. Take your almost dry wand and swipe through to the lash ends. Look in the mirror and admire how large and fierce your eyes look. Yet, so feathery and soft.

One of our faves... MAC's Zoom Lash
Falcies.  There’s strip, and individuals to consider. If you want to add some glam, this is for sure the way to go! To add fullness across your entire eye, we recommend a strip. You can pick anything from super long and thick to very light and natural. They even come in different shades like brown and auburn. We like to use the strips with invisible bands. They are super flexible and easy to apply.  You need, an adjustable mirror on a stand, tweezers, lash glue and a small pair of manicure scissors. Once you get the lash out of the package with the tweezers, you need to measure. Hold it up to your lash to see how much excess needs to be cut, if any. If it’s a small amount, cut from the outside edge of the lash. If it’s a lot, cut from the inside and outside evenly. Try to avoid cutting from the inside if you can. Apply a small amount of glue to the strip of the lash, still holding with tweezers. Let it dry long enough to get tacky. If its too wet it won’t stick and slides around. Use the tweezers in the middle of the strip to place the strip at the base of the lashes. Have the mirror set so you can hold your eyes half open to see but closed enough to place the lash. Once the lashes are on your eye perfectly, press the strip into the base of your lashes to secure them. Hold your eyes half closed to let it dry a bit. Repeat.

Ardell's Fairies Black Lashes

As for individual lashes, use the same techniques as he strip that apply and just add the individuals where you want length. For a cat eye, put lashes on the outer corners. To open eyes up and make more round, apply to the center above your iris.
Lookin’ great Doll!

Ardell's Medium Black Individual Lashes

So, what do we do to keep our natural lashes looking amaze and feeling healthy? For one, always GENTLY remove mascara. Especially before sleep. Use a creamy or oil based makeup remover. If you are wearing waterproof, let the remover sit a few seconds before gently wiping away with cotton (not tissue) Cotton pulls at lashes and skin much less than anything else.
Use eye cream. When the skin on your eyes is moisturized so are your lashes. Keeping the dryness away prevents brittle breaking lashes. Healthy moisturized skin grows lashes better, thicker and longer.


Eat healthy! Eating healthy and balanced with plenty of good oils keeps our skin and hair beautiful! And, that includes our lashes.

Have a special Lash technique you prefer? Leave us a comment & share!!

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO