Looking Luxe for the Holidays

It is that time of year again! We are super stoked on all the parties coming up. And all the glitz and glam we can get. Our fave holiday look requires some golden glowing skin, a bit of a smoky eye and some ultra vampy lips!

For that warm winter glow we are adding a bit of liquid gold to our foundation base. Not just a tad either. Mix one part base with one part liquid gold highlighter. We love Armanis’ Fluid Sheer or Benefit Sunbeam. To apply evenly dab a few drops with your fingertips then blend with a contoured sponge. We obsess over our SOHO Beauty Sponge. BLOT BLOT BLOT!!

As if that isn’t enough, we can’t wait to rock some deep plum lips. To keep it soft and festive dab a little gold gloss over them.

A mellow smoky eye with a gold pencil liner will look amazing at any holiday work party or meeting his parents. Make sure it’s soft and subtle. You can do that by blending any edges with Get a Grip eye shadow brush. Move the brush back and forth like a windshield wipe and before you know, you are blended to perfection.

Our inner holiday goddess awaits!

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Beauty Breakdown - Starry Eyes

We are super stoked over one of this fall's biggest beauty trends. Models stalked the catwalks in dreamy  glitter eyes. It’s oh-so starry night and we love it!

So here is the step-by-step to getting magical, dreamy eyes!

Start with a cream eyeshadow or creamy shadow base. We love using a complimentary color to our glitter. Pink cream shadow with silver glitter brings out our inner fairy, for realz though. But if you want to go mysterious and moody try black cream shadow with pewter or deep gold glitter on top. 

Make sure you pick one that is wet enough for the glitter to really stick. Apply it with a synthetic brush like our Get a Grip Foundation Brush. This keeps the cream really smooth and even.

Apply pencil liner deep into your lashes. Take a liner brush AKA our Get a Grip EyelinerBrush and smudge the liner a bit to soften it. Then, take your glitter with your index finger and press it gently into your eyelids. Focus on the round center of the eyelid. Try to stay away from the corners. We love MAC’s loose glitter. Its made for your eyes. Craft store glitter is not and can be a danger zone! Edges are sharp and can injure your eyes so do your vision a favor and pick up the real deal. Follow up with your fave mascara.

So now that your feeling magical, get that unicorn you have been eyeing.

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Beauty Breakdown: Bold Color Blocking Liner

If there is one thing you can say about SOHO girls, it’s that we heart color. And this fall, bold color blocking eyeliner is going a step further! We love the winged cat eye liner done in bright color blocking hues. Here is how to get the look, and keep it fresh all day or night.

1.     Start by applying an eye shadow base to your whole lid. Use a smooth synthetic brush like Get a Grip foundation brush. This keeps the base smooth so that your colors apply evenly.

2.     Apply a pastel shadow all over you lid. You cant go wrong with Get a Grip shadow brush. Its soft bristles feel oh so good on your delicate eyelid and apply powder shadow super smooth.

3.     Take a sharpened colored pencil of your favorite bold color. We are really loving yellow right now! Start to line from the inside out. Gradually make the line thicker as you get to the outside corners of your eyes. Do both eyes. Make sure the thickness is even and where you want it.

4.     Look in the mirror and decide how long you would like you liner to extend. Draw a tiny dot in that place on each eye checking to make sure they are even. Draw a straight line from the dot to the top of your eye lined lid, not the corner. Repeat on other eye. Draw another line from the dot downward to the corner. You should have a triangle on each eye. Fill it in with pencil. Smooth over any unevenness. Correct any areas you may need to.

5.     Take a matching eye shadow or cake liner. Add a small amount of liner sealer to make a paste. Using a brush like Get a Grip liner brush, line over the pencil. Let dry completely. Carefully apply mascara.

Can’t wait to see your bright bold liner!  What’s your favorite color?

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO