Showing posts with label soho loves. Show all posts
Showing posts with label soho loves. Show all posts

Wednesday, August 14, 2013

Glowing Wild Inspiration

All images via Pinterest
We are in love with our Glowing Wild collection and thought it'd be so cool to share some inspiration behind the collection with all you beauty babes!

If you're super into fashion, nail art, prints and everything else that's been popping up on our Pinterest feed lately, you'll get our total obsession with florals, especially those of the neon variety! We love that this print can be totally girly or edgy!






So how will you be sporting this trend? Through your fashion, nail art or letting your makeup cases do the trend talking?

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Friday, August 2, 2013

Must Have Makeup Brushes


Makeup brushes come in all different shapes & sizes, it's hard to keep track of what we actually need and what's just going to sit and collect dust. Here, we're breaking down what brushes to keep and what you need to go out and buy pronto!

All Over Eyeshadow Brush: The basic eyeshadow tool, also known as an all over lid brush. This brush is great to start any eye look and applies perfect coverage of your base color.
How To Use: Apply shadow to the lid & brow bones, contour the crease and to blend.

Blush Brush: This brush is pretty self explanatory.  It's big fluffy bristles are great for applying blush or bronzers during the warmer months!
How To Use: Apply color to the apples of your cheeks. Place on the center of the apple and blend along your cheekbone.



Eyeliner Brush: The shorts stiff bristles on this brush makes applying liquid or cream eyeliner a piece of cake!
How To Use: Grab your favorite liquid liner and apply along the upper lash line for a clean look.




Foundation Brush: Every girl's secret weapon. This brush allows you to obtain that flawless finish we all wish we just woke up with! How To Use: Apply foundation to face and smooth in for a complete coverage - be sure to blend your foundation down your neck too!






Highlighter Brush: This brush is ultra soft and fluffy to help accentuate and add texture to your overall look. How To Use: Apply your highlighting powder to cheekbones and brow areas. Can even be used to apply your liquid foundation if need be!


Kabuki Brush: This brush can do it all! With extra fluffy bristles, you can apply any loose powder, foundation, highlighters or bronzers with this bad boy! Plus, with it's compact shape, it's perfect for traveling!
How To Use: Apply powder to cheek bones, forehead, nose and chin for an even look!



Powder Brush: This large fluffy brush with soft bristles is great for applying powder to finish off your look.
How To Use: Apply loose and pressed powders under eyes and around the nose.






Alright, these are the 7 brushes we're swearing by right now! Don't forget to get your essential brushes from our Get A Grip brush line (available at Walgreens) - affordable, totally easy to experiment with and gets you through your everyday beauty routine!

X’s & O’s and remember to “keep it neat, FREAK!” 
SOHO

Tuesday, June 25, 2013

SOHO Loves: Textured Nails

Nicole By OPI Candy is Dandy
photo by Jess Scull for Love For Lacquer

The hottest trend right now in nail polish is texture, texture, and more texture! Right now it seems almost every brand has their own take on texture, and we’re diggn’ all of ‘em. There’s a huge variety, from glittery to bright, to matte and moody. They can also add a cool flair to your nail art! Here are some of our fav textured manis we’ve spotted…