Nailed That Bag

It's no secret we're obsessed with nail art. So much so that we get all matchy-matchy with our latest & greatest Fall additions. 

1. Claws & Effect Organizer

Leopard plus glitter - our two fave things! So, obviously we had to combine the two to make one of our go-to purse buddies ... the Claws & Effect Organizer. Throw your lipstick, phone, keys & all your other night-out necessities in this sassy little bag & you're sure to have the best night ever!

2. Glowing Wild Wristlet

Bold florals are the ultimate girly statement, right?! Well, not only were we rocking this trend on our nails but, we're taking it to the streets with our must have wristlet. Seriously - every girl needs this little accessory. Use it as a wallet, pretty purse or just to keep your bag neat...you know the bottom of your bag will thank you later!

3. French Twist Valet

So, Fall is all about Black, White & Studs & we couldn't be more happy about it. We totally channeled our inner Parisian meets edgy girl to bring you the French Twist collection. Our Valet is a must have for every traveling fashionista - totally chic but super functional. Lay it out, hang it up or get creative & wear it out...all eyes will be on you & this show stopper. 

4. Spotted Round Top Clutch

Spots, polka dots, whatever you want to call them...we're crushing on them hard. On our nails, bags & clothes - you name it, we wear it. So, needless to say this clutch has been the best bag buddy ever. Besides all the obvious uses for this cutie, we're loving keeping our nail polishes in here. Throw your fave colors in plus all your mani supplies for touch ups on the run!

X’s & O’s and remember to “keep it neat, FREAK!” 
SOHO

Nailed It! Half Moon Nail Tutorial

We just discovered how to do one of the coolest nail art designs. We have been eyeing those two tone half moon nails all over Insta. It’s so simple we were like “what?”

You are gonna need about 30 minutes including dry time.

2 polish colors, preferably a light or pastel color and one medium to dark color. Choosing is gonna be OH SO FUN! We love color combos like white and yellow or mint green and turquoise. Pastel pink and Kelly green, the list goes on and on… We chose coral, a brown-grey, and metallic blue-grey.

Secret weapon? Get to your nearest office supply store and grab those dime sized circle shaped sticker labels. That’s right, its that easy!

Once your nails are prepped to your liking and ready to polish, apply your first coat of the lighter color. If you are super light handed, go ahead and do two coats.

WAIT WAIT WAIT. Make sure you have waited until your nails are completely dry.

Get your sticker labels out. Stick one label at the base of each nail creating a half moon shape.

Take your darker polish and do 2 coats. Again, wait until your nails are completely dry.

Be super gentle and carefully remove each sticker.

VIOLA! You now have the bangin’ est nails. What a pro!

Show us your color combos.

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

NAILED IT: The SOHO Pencil Case

What’s your current beauty addiction? Tricked-out nails get the vote at SOHO. Nails are totally taking the beauty industry limelight! 

Factoid: 2012 nail polish sales were at $768 million. That’s a lot of color! (pushes glasses up nose)

Polish, wraps, nail art sets, brushes, tips, we <3 all of it! And regardless if you are a newbie, hobbyist or semi pro, you need to keep it neat. And that’s our area of expertise… mmmkay!

Enter London Soho New York Double Zip Pencil Case. It’s perf for a small collection of polish. It holds up to 11 full size polish bottles and has a separate zippered compartment in the front for storing your nail art tools, nail wraps and any smaller nail accessories. (STUDS! We love nail studs!!)

Not only is it ultra cute and compact, it is durable and cost affective. At $9.99, you can stock up and house tons-o mini collections. By color… by look… whatevs! Put your faves together to carry for quick color changes or mani trips.

Best part? Our Double Zip Pencil case is avail in our BOHO BLEU, GLOWING WILD, and CLAWS & EFFECT collections… go ahead take your pick!

So tell us, which one is your soon-to-be nail solution?

Nails Nails Nails

All images via Madeline Pool's tumblr

Oh em gee, beauty babes - we are DYING right now! So we just came across Madeline Pool's 'Nails, Nails, Nails' book and we are in love. Well, you know what we'll be doing this weekend - those cutout nails, studs & ombré styles are high on our DIY list!


X’s & O’s and remember to “keep it neat, FREAK!”
SOHO

Glowing Wild Inspiration

All images via Pinterest

We are in love with our Glowing Wild collection and thought it'd be so cool to share some inspiration behind the collection with all you beauty babes!

If you're super into fashion, nail art, prints and everything else that's been popping up on our Pinterest feed lately, you'll get our total obsession with florals, especially those of the neon variety! We love that this print can be totally girly or edgy!

So how will you be sporting this trend? Through your fashion, nail art or letting your makeup cases do the trend talking?

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO