Beauty FREAKS Unite!

First of all, welcome to our shiny new blog! We’ve been busy as can be lately with creating not only new, fab products for you to love, but new ways to keep connected with you guys.

We recently sponsored Ipsy’s Generation Beauty event in the heart of LA, CA! It was a total blast because we got to hang out with our fav bloggers & vloggers, and beauty junkies like you! For the first time ever, we let SOHO Beauty fans become designers. We invited Gen Beauty attendees to pick their favorite SOHO body fabric, liner fabric, and zippers to create their own unique train case design. 10 lucky winners were chosen to receive a one of a kind makeup bag they designed! Our team is working on those bags right now, and we can’t WAIT ‘til we can show you how COOL they turned out!

The week of Gen Beauty, we launched our official SOHO Beauty Instagram with scenes from the event and a super cool giveaway. Check this sweet prize—

So that’s what we’ve been up to, here’s what’s coming soon! Game of Thrones fans will tell you that “winter is coming”, but summer is in full swing at SOHO! We’re rockin it out with our fav summer goodies – the Surfette collection!

Watch this space, lovelies! There’s tons of fun things coming your way. From sneak peeks at upcoming collections to lifesaving beauty DIYs and fabulous giveaways, we are going to make this one awesome summer.

X’s & O’s and remember to “keep it neat, FREAK!”
SOHO